Things to Remember... 1: Deliver a clear message, let customers know exactly what you do - use plain English to cut through the jargon. 2: Ensure your brand, product or service are free of clutter and your name/logo can be seen from a distance. 3: Do not over dress your stand, the key phrase is ‘less is more’! 4: Have your promotional material up front where they can be easily reached, if they are not, every time you are engaged in conversation, potential customers will be passing without knowing what you offer. 5: Install a business card draw box - free bottle etc. this works well in gathering useful business follow-up leads. 6: Think about using a dvd/power point show on your stand to add another point of interest. Again if you are in a discussion, those passing have the opportunity to discover more about what you are offering - maybe offer the presentation on CD for potential clients to take away from the show? Planning For Success: - OK - so you have booked a stand - what next? Exhibitions are an ideal opportunity to get face-to-face with potential new clients and current clients, so first impressions count! Looking The Part: - Make sure you have the right size stand for your requirements. There is nothing worse than to see a little desk in the middle of a huge stand, or everything and the kitchen sink crammed into a shoe box size stand. It is vital to get noticed for the right reasons, to access your required space, list the items you wish to take, in order of preference, then note the area they will require. Remember to add at least one seat (or it could be a long day on your feet), add your staff foot print and this will give you an idea of the size of stand you will require. The object is to get your products noticed, so ensure there is visual clarity about what you are displaying and the message you wish to deliver. Promotional Material: - A must at any event, make sure you have enough brochures or leaflets and business cards with you, posting them on after the show will not have the same effect. One- to-one you can judge their reaction and illustrate your products or services to greater success. If possible try to have a show offer, something to get your potential clients to act upon, a ‘% off if they place an order at the show or within 30 days’, ‘two for one’, ‘buy two get one free’ all these type of promotions work. The Holding Game: - Consider a ‘show stopper’ - have something to get the passing trade to pause or slow down, this way you will have an opportunity to engage in conversation, magicians, and clowns are ideal crowd stoppers. Once you have them in conversation, offer them a sweet or drink of water, this lowers barriers and being the polite country we are, people find it difficult to just walk away after you have given them a drink - this will buy you a little extra time to deliver your message. Promotional staff walking through the exhibition areas with literature are another positive aspect of event marketing - but remember your budget! Exhibiting Tips...